PSG transfer activities leaves Europe's big guns feeling the heat

PSG payed € 400 million for Mbappe and Neymar last summer

Newton's third law of motion asserts that for every action there is an equal and opposite reaction and in the context of this transfer window it proves to be true after last summer saw players' transfer prices sky rocket.

This was in large part thanks to Neymar's transfer to Paris Saint-Germain which cost a shocking € 222 million. However, unlike Newton's third law, PSG aren't the ones who suffer from the consequences of those actions.

Barcelona were the first to feel this as teams were well aware of their desperation and vulnerability of their position after a key member of their team was lured away to Paris which meant the Spanish giants would pay any price to get their man.

Seemingly overnight the Catalans found themselves on the wrong side of the supply vs demand relationship with their main transfer target Phillipe Coutinho's transfer ballooning to the € 125 million fee they eventually paid to bring the Brazilian over to the Camp Nou in January 2018.

Let's not forget that in August 2017 the Catalans signed wonder kid Ousmane Dembele for a hefty € 105 million which is ludicrous considering Borussia Dortmund had paid just € 15 million for his services the previous season.

This season Real Madrid are the ones paying the price for that transfer now after selling Cristiano Ronaldo for € 112 million they've found that the market has changed drastically and have of yet to find a replacement for the Portugal superstar.

Los Blancos attempts at signing Kylian Mbappe and Neymar were unsuccessful and the club balked at Chelsea's assessment of Eden Hazard's transfer fee being worth £ 200 million.

Essentially we're looking at a huge shift in the power dynamic where a teams like PSG and, to a lesser extent, Manchester City buy their way to dominance over the European game.

Furthermore, PSG's big money buys will have an indirect effect on Europe's traditional powerhouses as money is no big issue for them.

Putting this into perspective PSG spent € 400 million on Neymar and Kylian Mbappe alone which is something even the likes of big spending teams like Real Madrid would consider it too high a cost.

The issue of transfer prices seems to be a topic which will leave those in the traditional powerhouses of world football hot under the collar.

According to British tabloid Daily Mail Bayern Munich chief Karl-Heinz Rummengine touched on the topic of inflated transfer prices. Although it was Cristiano Ronaldo's move to Juventus that was the main point of discussion, Rumminigge blamed it on teams like City and PSG in paying over the odds in order to win the Champions League.

'If prices are inflated then the fault lies with Manchester City and Paris Saint-Germain,' he said. 'There's no need to go crazy to win the Champions League.' 

'Just look at what Real Madrid have done in the last few years without spending almost anything and this is also our philosophy.'

With these developments we could see the big teams like Real Madrid, Bayern and Barca finding an alternative route to success.

This will likely come in the form of focusing on youth development as we've seen Bayern and Madrid already take an interest in securing talented youngsters.